Part II of get started with website analysis, we will introduce “Reports” in Google analytics. Reports including the report of Real-time, Audience, Acquisition, Behavior, Conversions, and so on. So that marketing personnel can review the latest popular page in this website, and know where the visitor come from, what the visitor doing, how long does the visitor stay in this website. By analyzing the behavior of the website’s users, it will help to make website marketing decision.
Reports of Google Analytics
The Real-Time reports show user activity as it happens and is updated continuously, so you can see how many users you have right now and how they are engaging with your content. Such as locations (country/district), traffic sources (medium/sources), contents (The pages which users is look now), events (click button), conversions (Registrations/ Purchase Completed).
The Audience report can show the visitor in this website – where they are, how often and how long they engage with your content, and what devices are most popular.
The Acquisition reports show how visitors arrive at website – if visitors arrive directly to the website or use a search engine ,and how successful certain marketing campaigns are in attracting visitors.
The Behavior reports can discover how visitors interact with the website. Such as site speed, site search, events, or other metrics.
The conversions reports can record how many visitor completing the goals you’ve defined for website, such as registrations, Purchase Completed.
Using website analysis (like Google Analytics) can measure the effectiveness of marketing campaigns, attract more customers to your business.